This Adidas advert called "Of this earth", tells the story of the heritage of the All Blacks and the hometowns that have produced the 1,071 players who have so far worn the famous black shirt for their country. It features the current All Blacks team as well as legends Jonah Lomu and Sir Brian Lochore.

In the ad, each player is shown standing next to a square of turf from their home field, which is transported to France in the final shot to make up a patchwork World Cup pitch.